CXL Institute’s Digital Analytics mini-degree review — Part Seven

  • Advanced Video Tracking:
    In this course you learn how to track video events in other platforms other than YouTube, such as Vimeo or Wistia. With the help of the import feature of GTM that we learned during the previous course, we could import a “recipe”, as its called and track videos that are on Vimeo or Wistia. We are actually getting the help of the community here in order not to waste effort and time in creating tags and triggers and custom code from zero. There are a lot of people and companies out there that we can trust that the job will get done.
  • Page Elements:
    At this part of the course we learn how to use the Element Visibility Trigger and go beyond just scroll tracking. We learned how to use this kind of trigger in order to successfully track form completions utilising some minor CSS knowledge and the inspector tool of the browser. Also, using the same trigger, we can track error messages when a user for example doesn’t fill all the required steps in a form.
  • The Next Level:

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